SAINT JOHN – In recognition of World Elder Abuse Awareness Day (WEAAD) and Seniors Month, the Financial and Consumer Services Commission of New Brunswick (Commission) is partnering with Women’s Equality to raise awareness about the realities aging women face—realities that can increase their risk of financial exploitation.
The Commission will be leading its second annual Walk for WEAAD in both Fredericton and Saint John. Joining the walk in Fredericton this year are the Honourable Dr. Lyne Chantal Boudreau, Minister responsible for Seniors and for Women’s Equality, and the Honourable René Legacy, Deputy Premier, Minister of Finance and Treasury Board, and Minister responsible for Energy. They will be joined by staff from both departments, as well as representatives of the New Brunswick Seniors Advocate Office and the Alzheimer's Society. Details of the Fredericton walk are:
Opening Remarks:
June 5, 2025, 11:15 am, Fredericton Public Library (River Reading Room)
Walk end point: Legislative Assembly (approximately 12:00 pm)
"It’s so important that we support and protect all seniors from financial abuse, as they often face unique challenges,” said the Honourable René Legacy. “The Walk for World Elder Abuse Awareness Day and the upcoming webinar are meaningful ways to help raise awareness and provide older women and their families with the knowledge they need to stay safe. I want to thank the Commission for their leadership and dedication to addressing this timely topic, and I am proud to stand with our partners to tackle this urgent and heartfelt matter together."
In addition to the Walk for WEAAD, the Commission and Women’s Equality will co-host a free webinar "Money as We Age: Women and Financial Exploitation" on June 10. This impactful panel discussion will explore the intersection of gender, age and financial abuse, and provide strategies to help women protect their financial well-being as they age.
"Protecting all older adults from financial abuse is vital, as many face increased risks due to isolation, ageism or dependence on others,” said the Honourable Dr. Lyne Chantal Boudreau. “Too often, the financial exploitation of women, including older women, happens in silence. By learning from experts and advocates who work closely on this topic, we can shine a light on these injustices and take meaningful steps toward prevention and support."
WEAAD, an international event observed annually on June 15, presents a valuable opportunity to share resources, build awareness and inspire action.
“At the Commission, we are deeply committed to raising awareness about the issue of financial abuse affecting older and vulnerable New Brunswickers,” said Kevin Hoyt, CEO of the Commission. “We are pleased to be joined for these events by government departments and community stakeholders in a shared commitment to the safety and financial well-being of New Brunswick’s older population.”
For more information on the Walk for WEAAD and the upcoming webinar, please visit FCNB.ca.
The Financial and Consumer Services Commission of New Brunswick has the mandate to provide regulatory services that protect the public interest while enhancing public confidence, and to promote understanding of the regulated sectors through educational programs. It is responsible for the administration and enforcement of financial and consumers services legislation for mortgage brokers, payday lenders, real estate, securities, insurance, pensions, credit unions, trust and loan companies, cooperatives, the unclaimed property program, and a wide range of other consumer legislation. It is a Crown corporation funded by the regulatory fees and assessments paid by the regulated sectors. Online educational tools and resources are available at www.fcnb.ca.