SAINT JOHN – Sun Kissed Energy Incorporated was found unsuitable to be licensed under New Brunswick’s Direct Sellers Act after multiple complaints from consumers who paid for solar installations that were never delivered.
The decision was issued by the Director of Consumer Affairs for the Financial and Consumer Services Commission of New Brunswick (Commission) following a review of the company’s conduct under the Direct Sellers Act. In the written decision dated May 25, 2026, the Director determined the Nova Scotia-based company was not trustworthy and incompetent to hold a New Brunswick direct seller’s licence. The decision means Sun Kissed Energy Incorporated is not licensed to operate in the direct-selling business in New Brunswick.
Sun Kissed Energy Incorporated was licensed as a vendor under the Direct Sellers Act to supply and install solar photovoltaic systems in New Brunswick.
Beginning in February 2026, Commission staff received a series of complaints from consumers who reported paying deposits or financing amounts for solar panels and installations that were never delivered. Consumers also reported, in several cases, that the company stopped responding to calls and emails.
In April, following requests for information, Commission staff emailed Sun Kissed Energy Incorporated to inform the company of staff’s recommendation to cancel its direct sellers vendor’s licence. The email also advised the company of its statutory right to an opportunity to be heard – a hearing that would provide the company a chance to understand and respond before a decision was made on their licence.
The Commission further attempted to contact the company by registered mail. As a result of not responding to the correspondence, the company waived its right to the hearing, and the Director rendered their decision based on the information on file.
The Commission’s review found that the company failed to deliver contracted goods and services within the timelines set out in the Act, failed to have its individual salespeople properly licensed to conduct direct selling in New Brunswick, and did not provide records and information requested during a compliance review.
In the written decision, the Director noted that licensing is intended to provide New Brunswickers with assurance that a business is reputable and can be trusted. Continuing to license a company that does not meet those standards would reduce public confidence in the direct selling industry in New Brunswick.
Under the Direct Sellers Act, consumers have cancellation rights in certain circumstances such as when goods and services are not delivered within required time frames or sold by unlicensed companies or salespeople. Additionally, where these consumers had entered into financing arrangements connected to the solar contracts, the related loan agreements were also cancelled.
Under the Act, Sun Kissed Energy Incorporated has the right to appeal the decision to the New Brunswick Energy and Utilities Board within 30 days of the decision date.
“Consumers should not be left paying for products or services they never received,” said Marissa Sollows, the Commission’s Director of Communications and Public Affairs. “When we identify situations where direct sales contracts have not been fulfilled, we work to ensure consumers understand their rights under the law, including the ability to cancel contracts and associated financing.”
New Brunswickers who have concerns about a direct seller are encouraged to contact the Commission.
Audio files of Marissa Sollows, Director of Communications and Public Affairs
Media Contact:
1 866 933-2222 or media@fcnb.ca.
The Financial and Consumer Services Commission of New Brunswick has the mandate to provide regulatory services that protect the public interest while enhancing public confidence, and to promote understanding of the regulated sectors through educational programs. It is responsible for the administration and enforcement of financial and consumers services legislation for mortgage brokers, payday lenders, real estate, securities, insurance, pensions, credit unions, trust and loan companies, cooperatives, the unclaimed property program, and a wide range of other consumer legislation. To fulfil its education mandate, the Commission offers Finfo, a consumer education program designed to help New Brunswickers make sense of everyday financial decisions related to its regulated sectors. It is a Crown corporation funded by the regulatory fees and assessments paid by the regulated sectors. Online resources related to our regulated sectors are available at www.fcnb.ca.